"Zoot Sweet Co." A "language" company that sells chocolate
Although the flagship product of Calidocious® Inc. is chocolates, the actual purpose of the company is to market something quite different. Calidocious® Inc. primarily seeks to market Flemish language and culture in the United States. The culture of Flanders, or 'Dutch Burgundy', can be summed up as 'The Art of Living Well'.
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Heart of Burgundy- Cluny Abbey |
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Burgundian Flanders- Leuven City Hall |
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| Burgundian/Flemish culture is a magical combination of the good food and laid-back lifestyle of the Latin cultures, plus the practical functionality of the Germanic cultures. It is 'Fun that Works'. The heart of Dutch Burgundian culture is the Flemish dialect of Dutch. Calidocious® Inc. has nicknamed this relaxed, playful way of speaking Dutch "California", or "Sideways", Dutch. 'Sideways Dutch©' can be described as Dutch spoken with a French accent. Because the challenge of convincing English speakers to learn
a second language is daunting, Calidicious® Inc. proposes to use the
teaser of Flemish chocolates to hook Americans on "Sideways Dutch©".
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To make the name "Sideways Dutch©" more catchy,
Calidocious® Inc. alternately uses the name "Zoot". "Zoot" is a play
on the Dutch word 'Zuid', and means 'South', or 'Southern Dutch'. To
market "Zoot" in the way chocolates are used to promote the
Calidocious® concept, Calidocious® Inc. markets a line of "Zoot®" toys. Since children learn second languages effortlessly up to the age of six
or seven, Calidocious® Inc. plans to primarily support multilingual
training for preschoolers and for students in the first and second
grades.
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Californian Burgundy- Stanford Memorial Chapel |
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In addition to using Calidocious® candy, and Zoot® "fun"
products to market "Sideways Dutch©", Calidocious® Inc. hopes
to popularize activities which showcase Flemish-Burgundian culture. Calidocious® Inc. plans to do this primarily via a series of festivals.
The overall marketing theme of the festivals, as well as the other
Calidocious® Inc. activities is "Dances on Water". Calidocious®
Inc. believes the metaphor "Dances on Water" epitomizes the language and culture of 'Dutch Burgundy'.
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A stipulation of all the activities sponsored by Calidocious® Inc. is that at least 50% of the conversation involved with each
activity be in Flemish. Although set up to operate as a 'for profit' Corporation,
Calidocious® Inc. plans to contribute most of its profits to bilingual "Sideways Dutch©" education in the United States.
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"Burgund Delights" $29.99 plus shipping |
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Flemish- The 'Fastest, Lightest, Cheapest' Way to get to Burgundy |
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| The focal point of the Calidocious® project is the San
Francisco Bay Area. This includes Marin in the North, U.C. Berkeley in
the East, and Stanford University in the South. "Calidocious® Country"
also includes the communities along California Costal Highway 101. The
heroic models for the Calidocious® project are the pair of comic
adventurers,
Don Quixote and Sancho Panza, from the novel by Cervantes. One of the
great strengths of the Flemings is that they can laugh at themselves. "So how do you get to Burgundy the American way?" Ans: "Go West as far as you can, then turn Sideways"©.
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If you have any questions about the Calidocious®
project please contact Zeelands@sbcglobal.net. or write to:
Calidocious® Inc. 333 Cobalt Way Suite 107 Sunnyvale, CA 94085
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'Calidocious and Zoot'- Brussels Monument |
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Note re: Copyright status of photos on the Calidocious® Web site.
Most of the photos on this site were downloaded from the Wikipedia Open
Source photo collection. The balance of the photos are the property of
Calidocious® Inc. All the photos that are the property of Calidocious®
Inc. are hereby released into the public domain as Open Source photos, with the exception of any photos containing the names "Calidocious®" or "Zoot®".
Photos containing a representation of either the word "Calidocious®" or
the word "Zoot®" are the exclusive property of Calidocious® Inc. and
may not be copied without written permission of Calidocious® Inc..
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Eureka!- "I Found It!"- California State Seal |
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